Branding & Identity
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Branding & Identity
CuteGecko is a logo and brand identity agency with more than twenty combined years of commercial experience in logo design, advertising, marketing, print design, branding, typography & photography.
At its core, branding is about stating an image and reinforcing a reputation. Brand management is a significant responsibility which involves every business activity. In the race to achieve a sustainable competitive advantage within a saturated marketplace, strategic branding has become a high priority for everything from companies and individuals to tools and pet food.
We have worked closely with business and community organizations, including Chambers of Commerce and retail businesses since our foundation in 1998. During this time we have learnt numerous lessons and built up specific expertise with many different structures. Our focus on your company is born out of ability, intelligence and a driving passion for creativity, three terms that reflect how and why we work the way we do. We will positively use this ethos and experience in every aspect of the future design elements of your project. We would like to provide you with a unique and inspiring strategy for deploying your vision (and if you don't have one... we can help with that too!). Our vision draws from many design and environmental factors and portrays a diverse range of feeling. Our distinct vision draws inspiration from research, talented creative, current fashionable design strategies as well as our united judgement. We will be encouraging an overall feel, and working with you to make these ideas a reality.
As part of the design process every branding and identity project begins by thoroughly researching the client’s business and what they stand for. We strive for authenticity to ensure every brand touchpoint is a clear communication of who they are.
- Project research & analysis
- Logo design
- Corporate identity design
- Branding and naming
- Brand strategy
- Copywriting
- Corporate style guides
CuteGecko will work with your team to assess the needs and urgency of each deliverable as well as schedule the resources to allocate and time-line accordingly. While we are in the development period, we will dedicate all of the hours that are required to ensure any deadlines or immediate projects are dealt with. We are aware that you may require immediate and ongoing attention from name and slogan invention, to full on brand development.
We aim to work closely with you to build up a repository of well designed and uniform pieces. This will allow the future generation and replication of items as swift and painless as possible.
Read some of our published articles on Brand Identity and development here on our website
CuteGecko Case Studies
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What sets Karl and CuteGecko apart from others in their field is their ability to carefully listen to each person and discover what their individual needs are. They always makes themselves available; connect people to their own brands in ways that offer immediate, visible results; and find methods to help clients gain exposure.![]()